Google Play Movies & TV will upgrade movies to 4K for free

Google has announced a couple of significant changes to Play Movies & TV that will have a considerable impact on owners of 4K televisions. Starting today, some previously-purchased movies will automatically be upgraded to 4K quality once it's available. The price of newly-purchased 4K content on the platform is also going down.

We saw signs these changes were coming last week. Movies "from participating Hollywood studios" — that's Fox, Lionsgate, NBC Universal, Sony, and Warner Bros — purchased in SD or HD quality will be available to stream in 4K as soon as that quality is available.

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Google Play Movies & TV will upgrade movies to 4K for free was written by the awesome team at Android Police.

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